With the festive season almost upon us, many businesses across the country, and even the world, will be thinking ahead to their upcoming office party but for the majority of organisations the burden of planning the perfect corporate event is something that has to be faced all year round. From product launches and award ceremonies to staff away days and business meetings, each and every corporate event has the power to redefine your brand and reposition your business in its target marketplace, that is, if they are planned to perfection and executed correctly.
As a leading corporate event entertainer, Kennedy is often approached and asked what makes a corporate event, well, perfect, so we thought we’d use this blog entry to offer some essential tips for corporate event planning success…
Plan with plenty of time to spare
Leaving nothing to chance and planning well in advance is one key point that every professional planner will tell you is vital to success, whatever the nature, niche or target audience of your event.
As well as ensuring your suppliers have enough lead time to deliver what was promised by the deadline, planning with plenty of time will give you the pick of the very best venues and most suitable dates. Attendee wise, planning in advance will give those you wish to invite time to make their own plans and make high attendance more of a reality, which is what every event planner wants right?
Expect the unexpected
From deciding on your budget and the time and date of your event to finding the right venue and picking a complimentary corporate event entertainer, preparing for those little things that will no doubt crop up at the last minute is important. Planning out your day? Make sure that your itinerary is flexible enough to leave some room for late arrivals and unexpected traffic delays. Scheduling a welcome refreshment slot first thing will generally give you that buffer you need to start proceedings with as many of your guests as possible. If you are using an in-house team to help you plan the event, pose different scenarios to them to ensure your event will go without a hitch.
Make attending even easier
As we mentioned a high attendance rate is the coveted goal of any event, in addition to brilliant feedback post-event, and giving your attendees all they need to come to your event, and avoid any obstacles that might get in the way is essential.
During the guest confirmation process, make sure your guests have all the information required and don’t scrimp on the details! Include arrival times and event information plus details on public transport and route information (sat nav codes and timings for major landmarks are invaluable). For guests driving to the event, source the most convenient parking facilities and include directions to the car park as well as the venue in which your event is being held.