Today’s real-world psychological event insight is one simple technique you can use in many different ways to have a greater impact on your guests and have them talking about your events afterwards.
Recently I moved to the coast. Now when you think of the coast you might think ‘fish and chips’ but I’m a real fiend for a curry.
One of the most exciting parts of moving to a new town is discovering all of the local eating places. Specifically, the best curry.
Last night I tried a new place and they did something that will have me going back to them for as long as I live here. What’s more, its a simple technique that by adding it in to events we will have people enjoying themselves more, and telling more of their friends/colleagues about it.
Picture the scene:
I get back from collecting my takeaway curry. Stick my keys on the bench and get the plate out of the oven. Mmmm – warm plates.
I open the bag where I expect to take out an Onion Baji, Chicken Tikka Masala and some chips (how very northern of me!) only to find AN EXTRA PARCEL!
I was SO excited!
On opening it up I found the carton filled wit stunning Vegetable Pakora. Holy nummy-ness!
Why am I still gloating on about it? Why did I call my sister just to tell her? Why do I want to eat 3 meals a day from this place?
Us humans love unexpected surprises.
The Vegetable Pakora wasn’t expensive. It wasn’t even the best Pakora I’ve ever tasted. But it appealed to my childlike adoration for the unexpected.
So at your events, no matter if it’s a simple meeting, a cocktail party, a luncheon or a full-blown product launch – hold back a surprise. Hey, there’s no need to add anything extra, just don’t tell anyone about one of the elements so that when they get there and you deliver it they get that same warm and fuzzy feeling I did.
P.S. If you want to add me as a surprise to your event, like so many people do, don’t expect me to jump out of a cake. For one – it’ll mess up my hair and that’s a no-go 😉