Networking events, client attraction events and other ‘free to attend’ events are increasing in popularity and have been over the past 5 or so years. But the biggest challenge a lot of people are talking to me about is getting more people to reply to e-invites and actually turn up.
Here’s some top tips using some psychological voodoo to help give you some number bumps.
Most invitations to these things are done by email. One of the things that’s rarely done, yet is wildly successful is testing the actual invite you send.
The simplest way to do this is to have 2 different invites created. Next you choose a small percentage of your contacts – depending on your contact list size it might be around 10%, and send half of that 10% one invite and the other half the other.
Not its a really simple case of seeing which of the 2 invites gets the most responses, and then it’s that invite you sent out to the other 90% of your contact list.
Since we’re all so busy, our work life is busy and our social lives are packed, people need a compelling reason to attend an event, and unfortunately ‘networking opportunity’ is not going to cut it 9 time out of 10 (unless your other attendees are of a calibre that they themselves are the compelling reason).
So investing in a good speaker, some entertainment or some kind of ‘major attraction’ will significantly boost you attendees.
It goes back to that old idiom of making sure you have something that gives some benefit or value to the people you want to attract.
One of the basic psychological principals of us humans is that of belonging. We want to be in with the ‘in crowd’ so event organisers would be mad not to try and take advantage of this in creating and publicising their events.
The most basic way of doing this is by making the event available on a social network like Facebook. This means that very quickly people start seeing others attending, talking about and posting messages about the event.
Now the perception in the minds of people who are looking in to the event is that it appears that everyone is going to it, and they too will want to be in on the action.
This is more of a common roadblock to event success. Something that our brains can not cope with is missing information.
Plus, in this day and age we are all so busy that if we can’t easily find the start time, end time, location or agenda for an event, rather than take the time to pick up the phone or drop an email, we’ll say something like ‘I’ll do that later’ and then forget all about it.
Having all of the pertinent information about the event readily available in one place, on the same page is a big thing for increasing attendees.
So there’s just 4 tips, in the comments below let me know which of these you might try, what other top tips you have in your experience, and of course post your questions too: