It’s November and the cities around the world are hanging an array of gaudy decorations to celebrate this special time of year, while at the same time a lot of us are secretly panicking on the inside wondering what the hell we’re going to buy our partners.
It’s time to use some ninja techniques to get some brand new inspiration for gifts this year. Here are some really sneaky ideas for how to get inside of your partner’s head, and at the same time make them love you more:
1. On The Couch
Sit down with your partner and watch his/her TV shows with them, even suggest that you watch them together. You’ll get brownie points straight away, but what you’ll also see is how they react to the adverts in the ad breaks.
For example, you’re a man and you sit down to watch Corrie (or another soap opera) with your good lady. You snuggle and drink wine, just as Betty goes to make another Hot-Pot the ad break starts.
The companies who are putting up big bucks to advertise in this space have spent a LOT of time and effort targeting the EXACT audience who watch this exact program, the exact audience being your misses. So watch the ads closely, see what they are selling, and even bring the items up in conversation, “oh they look nice don’t they?” and measure the response.
Every time you get a good response, pop open your Notes app. and add it to the list.
2. Running Low
Raid the cupboards in the bathroom and the bedside cabinet. What are they running low on? Is the bottle of Brute looking empty?
You can buy anything from smellies to essentials, and you’ll know they liked them because they have used them, so much so that they’re running low.
3. The Department Store
So you have a list of the things he/she is running low on, head to Fenwicks, John Lewis, Selfridges or somewhere like that and go to one of the departments inside and let the person behind the counter know what kinds of things they have used in the past, and ask what is likely to be in a similar pallet, yet fresher and much more up to date for 2013/14.
The staff love it when they get to do this. They get to think and be a bit more creative. One piece of advice on this one is don’t leave it too late, or else your offer to allow their inner artiste out will be received as taking up their time in the Christmas rush.
4. Personal Shopper and Facebook
Log on to Facebook, go to your partner’s page and print off a whole bunch of photos of them. Get a good range, some of them looking their best, others of them lounging, and if you’re shopping for a woman you want with makeup and without. As many as possible.
Now book an appointment with an in-store personal shopper (again department stores are amazing for this!), take the photos along to give them an idea of your partner and you go personal shopping, but rather than for yourself, you do it for your partner.
Not a lot of people know, in most department stores, Personal Shoppers are a complimentary service.
5. Never, Ever…Ever
…never buy vouchers. This says ‘I don’t know you well enough to know, and I don’t care enough to find out’ so stay well clear of vouchers as the main focus of your gift (they’re okay as a little something extra but not every time).
In my next post I’ll give you some hints for host a great dinner party and entertaining this Christmas.