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Your Email Signature – It’s Important

March 18th, 2013 by Kennedy

When it comes to impressing a client or business associate, it’s extremely important to send a message of professionalism, but also to stand out and get their attention. You don’t always need to have some huge creative ideas because sometimes the little details can be enough to get yourself noticed. One of these simple little things is through a professional email signature.

Why are email signatures important?

Email signatures may be the last item on your list of things to refine and get right, but they do affect the tone of every single email message you send out, and that’s something that should be at the top of your list of things to do. Email signatures contain additional contact details, job titles, company names, phone numbers, website URLs, social media links, which all assist your email recipients to get in touch with you. But many email signatures are so badly done and go overboard with too much information and busyness, and it’s a shame because they are quite simple to create.

Tips on how to create a classy and professional email signature

First and foremost, your “from” field should have a name and should come from a company email address if possible. For example, if someone sees [email protected], they’ll doubt it’s important and think it is spam. On the other hand if it reads, “Janine Lawler – Miss Janine’s Title Service, Ltd. <[email protected]>”, they’ll realize it is a professional email from Janine, who does titling services.

An email signature shouldn’t double the email’s length so make it as concise as possible. Remember the goal of an email signature is to let them see whom you are and how to get in touch with you, not tell your life story so:

Don’t Include
• Home phone number or home address
• Your personal website
• Personal Twitter, Facebook, or Skype, etc.
• All of your skills and lifetime achievements

Personal data about yourself is not for businesses and professional associates you don’t have a personal relationship with. However, mentioning your corporate Twitter account or alternative contact information could be beneficial, in case your client has trouble getting in touch with you or wants to learn more about you and your business/services.

I also want to mention: Be careful if you include any essential information in “graphic-only” form because your message might not be received properly. This is important to remember when creating your e-mail signature. Most people will be able to view anything you send them, but there are some that won’t. Not everyone has high-speed Internet access or smart phones, and some businesses turn off their e-mail’s ability to automatically download graphics. This means that if you use a graphic in your email signature, a portion of your recipients will never be able to see it.

Do Include
1. Your name, job title, and name of your company
2. Ways to get in touch with you (email and phone number)
3. Tagline – All successful marketing campaigns and corporations/businesses include a tagline or some type of catch phrase (it should only be a few words).
4. Website and Blog links
5. LinkedIn and Twitter hyperlinked icons (this makes it easier for recipients to go to your social network sites)
Adding your website/blog and LinkedIn/Twitter information creates a vision of a successful, up-to-date, and tech savvy professional by using email signatures to increase your social media followers, which is very important in today’s world.

Think of your email signature as a quick snapshot of you and your business. It’s really important to make sure that it will communicate the right professional image. A well-designed email signature can make a huge impression when transacting with potential clients and professional associates.
(Note: Some countries’ have laws that dictate what information you have to put in your email signature if you are a registered company so do some research to find out what rules apply in yours.)

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Amy Evans
Amy Evans
14:54 15 Mar 17
Kennedy was very professional, really entertaining and completely different to what we have booked in the past in terms of an after dinner speaker and entertainment. The performance amazed the whole audience and really lifted the spirits in the entire room in time for our formal proceedings.I would definitely recommend Kennedy to anyone looking for corporate entertainment.
james Sheeran
james Sheeran
08:35 16 Mar 17
What a fantastic night’s entertainment Mind of Kennedy provided. Some of the stuff he did is still being talked about at our company days after! Make sure you book him for your corporate event; you won’t be disappointed!
Kerry Celeste
Kerry Celeste
11:10 09 Feb 17
Absolutely spectacular show! Never seen anything like it. We were all mesmerised from beginning to end. I can highly recommend Kennedy’s show to anyone looking for entertainment for a party, wedding or corporate event. He really was outstanding and kept us all laughing & on the edge of our seats all night!
IAmy Amy
IAmy Amy
11:41 24 Aug 16
Jane Bradshaw
Jane Bradshaw
12:44 10 Jul 17
(Feedback about our ruby wedding party last night) – Kennedy was absolutely fantastic. Not only did he work the room really well, and include people from different parts of the room, which is so important, but also he was an absolute delight to work with before, during and after the event... no trouble at all and completely accommodating. The act was tremendous and I love the idea that all our guests are sitting at home today over the Sunday papers, saying "how did he do that?!" I would have no hesitation in recommending Kennedy to anyone I know. Best wishes and thanks again to Kennedy for entertaining all our guests so well at our party. Jane & Pete Bradshaw
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