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Megan Brouwer On Exclusive International Events And The Olympics

March 5th, 2013 by Kennedy

Event in LondonMegan from Site Solutions Worldwide gives us an insight in to organising global events for high-end clients.

As an events company what kinds of events do you specialise in?

While I have worked on a variety of programs, after coordinating logistics for the President of the United States as well as other world leaders, I have become very skilled at catering to VIP guests. It can be challenging coordinating security and specialized timelines with dignitaries, while working on all the normal aspects of creating a successful event, however the sense of accomplishment makes it all worth it

Over the years of planning and designing events you must have designed some innovative styles and treats for your clients, could you describe one that has been particularly unique?

Imagine taking attendees to the tarmac of a FedEx facility in Oakland, CA for a reception that allowed them to tour a brand new energy efficient plane. Following the tour they were treated to a California Farmers Market on the runway featuring fresh, local cuisine such as an oyster bar, free-range beef, and organic vegetable tandori, complimented by green energy exhibits and a driving course for electric and alternative fuel vehicles. Security, permitting, transportation, timing and other logistical obstacles were met, resulting in our team receiving an award from ISES Seattle Chapter (where the client was located) for Best Achievement in Logistics in 2012.

What are the advantages and reasons a company would host their events outside of their native country?

One advantage is to attract a global attendee base and to enhance international relationships and awareness. Corporate events also benefit from exposing their employees to another culture and unifying employees, vendors or customers from around the globe.

What are the pros and cons of trying to negotiate any international contract?

Benefiting from a well executed contract between two countries requires you to bridge the gap between languages, understand international banking requirements and allow for plenty of advance preparation. Specific challenges include dealing with ever-changing exchange rates and mitigating penalties up front. If these challenges are handled well prior to signature then you and your client will benefit from long-term results.

Megan At The London Olympic EventsYou hosted some events during the London 2012 Olympics, even though you are a USA based company, so how many properties did you utilise, and how did you manage them all at the same time?

Would you be surprised to hear that I managed twenty-seven different properties throughout the United Kingdom. About 10 years ago, our company designed a custom online registration system which has the ability to handle simultaneous room blocks. In addition we connect with one representative at each venue to ensure rooming lists and special requests are handled correctly. Working with one contact at each hotel and having an ongoing relationship starting as soon as the contract is signed has developed into one of our best practices that ensures all of our events run smoothly.

When your team came over to London was it all work and no play, or did you manage to enjoy some of the events too?

I have been so fortunate to travel around the world to major events and although I put in long hours, I am lucky to be able to enjoy the areas I travel to. The office I was working from had a view of Big Ben and I passed Buckingham Palace every day on my walk to work! Who knew that when I walked out of my hotel in London to go to work I would be right in the middle of an Olympic race. I was fortunate enough to get tickets to see Men’s Gymnastics and the Finals for the Women’s synchronized diving. I’ve already made two trips to Brazil and will be going to Russia in a few weeks in support of the 2014 World Cup Soccer and Winter Olympics.

What other advice would you say is a MUST for anyone organising an international event?

First I have to say to anyone planning international events, take a moment to enjoy the experience. What I’ve learned after multiple international events is that you must build relationships with all sorts of event professionals, local experts and native government and keep an open mind to their ideas and culture.

Megan Brouwer started in the events industry during an internship in college and has worked in this industry ever since. After spending some years in beautiful San Diego, CA, she moved back to New York where for the past four years she has been successfully implementing government, association and corporate meetings or events for Site Solutions Worldwide.

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Amy Evans
Amy Evans
14:54 15 Mar 17
Kennedy was very professional, really entertaining and completely different to what we have booked in the past in terms of an after dinner speaker and entertainment. The performance amazed the whole audience and really lifted the spirits in the entire room in time for our formal proceedings.I would definitely recommend Kennedy to anyone looking for corporate entertainment.
james Sheeran
james Sheeran
08:35 16 Mar 17
What a fantastic night’s entertainment Mind of Kennedy provided. Some of the stuff he did is still being talked about at our company days after! Make sure you book him for your corporate event; you won’t be disappointed!
Kerry Celeste
Kerry Celeste
11:10 09 Feb 17
Absolutely spectacular show! Never seen anything like it. We were all mesmerised from beginning to end. I can highly recommend Kennedy’s show to anyone looking for entertainment for a party, wedding or corporate event. He really was outstanding and kept us all laughing & on the edge of our seats all night!
IAmy Amy
IAmy Amy
11:41 24 Aug 16
Jane Bradshaw
Jane Bradshaw
12:44 10 Jul 17
(Feedback about our ruby wedding party last night) – Kennedy was absolutely fantastic. Not only did he work the room really well, and include people from different parts of the room, which is so important, but also he was an absolute delight to work with before, during and after the event... no trouble at all and completely accommodating. The act was tremendous and I love the idea that all our guests are sitting at home today over the Sunday papers, saying "how did he do that?!" I would have no hesitation in recommending Kennedy to anyone I know. Best wishes and thanks again to Kennedy for entertaining all our guests so well at our party. Jane & Pete Bradshaw
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