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Visual Literacy

February 9th, 2013 by Kennedy

With the recent re-working of my brand, website, logo, photography and demo video (basically everything) I did a lot of thinking about visual literacy and thought it might be interesting to introduce this seldom discussed subject here this week.

Modern-day society has become increasingly reliant on the visual to communicate. Why? Because a very high percentage of the population is more visual than auditory, thus most of the sensory learning is done visually. Look around you. There aren’t many items out there that don’t influence using art and design.

Images are a universal form of communication and allow us to interrelate at a much higher level than auditory methods do. When you look at a picture or a painting and it’s quick and easy to interpret the meaning, you’re using visual literacy.

Visual Literacy

Visual literacy is the ability to interpret images and to generate meaning from information presented in the form of an image. Meaning is formed by seeing and thinking. Producing images that visually appeal will essentially create a connection with your audience, engaging their visual senses. This communication is made up of visual symbols whose meaning results from their existence in certain settings.

Here are some examples on how to appeal to visual literacy:
• Motion, manipulation, location, illumination, foreground/background
• Depth, dimension, light, shadow, color
• Contrast, framing, shape, emphasis, resemblance
• Gestures, objects, signs
• Body language and facial expressions
Why visual images are so important

Visual images are becoming the most important form of communication. All of us are surrounded by many kinds of visual media wherever we go. Visual appeal is a critical part in web design, logos, banner ads, magazines, newspapers, books, presentations, and events.

The use of the visual is booming in our world today and it is used in more and more increasingly high-tech and stylish ways to influence and communicate meaning. So make sure, if you work with any of these mediums, that you are using a high degree of visual appeal.


Amy Evans
Amy Evans
14:54 15 Mar 17
Kennedy was very professional, really entertaining and completely different to what we have booked in the past in terms of an after dinner speaker and entertainment. The performance amazed the whole audience and really lifted the spirits in the entire room in time for our formal proceedings.I would definitely recommend Kennedy to anyone looking for corporate entertainment.
james Sheeran
james Sheeran
08:35 16 Mar 17
What a fantastic night’s entertainment Mind of Kennedy provided. Some of the stuff he did is still being talked about at our company days after! Make sure you book him for your corporate event; you won’t be disappointed!
Kerry Celeste
Kerry Celeste
11:10 09 Feb 17
Absolutely spectacular show! Never seen anything like it. We were all mesmerised from beginning to end. I can highly recommend Kennedy’s show to anyone looking for entertainment for a party, wedding or corporate event. He really was outstanding and kept us all laughing & on the edge of our seats all night!
IAmy Amy
IAmy Amy
11:41 24 Aug 16
Jane Bradshaw
Jane Bradshaw
12:44 10 Jul 17
(Feedback about our ruby wedding party last night) – Kennedy was absolutely fantastic. Not only did he work the room really well, and include people from different parts of the room, which is so important, but also he was an absolute delight to work with before, during and after the event... no trouble at all and completely accommodating. The act was tremendous and I love the idea that all our guests are sitting at home today over the Sunday papers, saying "how did he do that?!" I would have no hesitation in recommending Kennedy to anyone I know. Best wishes and thanks again to Kennedy for entertaining all our guests so well at our party. Jane & Pete Bradshaw
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