With the recent re-working of my brand, website, logo, photography and demo video (basically everything) I did a lot of thinking about visual literacy and thought it might be interesting to introduce this seldom discussed subject here this week.
Modern-day society has become increasingly reliant on the visual to communicate. Why? Because a very high percentage of the population is more visual than auditory, thus most of the sensory learning is done visually. Look around you. There aren’t many items out there that don’t influence using art and design.
Images are a universal form of communication and allow us to interrelate at a much higher level than auditory methods do. When you look at a picture or a painting and it’s quick and easy to interpret the meaning, you’re using visual literacy.
Visual literacy is the ability to interpret images and to generate meaning from information presented in the form of an image. Meaning is formed by seeing and thinking. Producing images that visually appeal will essentially create a connection with your audience, engaging their visual senses. This communication is made up of visual symbols whose meaning results from their existence in certain settings.
Here are some examples on how to appeal to visual literacy:
• Motion, manipulation, location, illumination, foreground/background
• Depth, dimension, light, shadow, color
• Contrast, framing, shape, emphasis, resemblance
• Gestures, objects, signs
• Body language and facial expressions
Why visual images are so important
Visual images are becoming the most important form of communication. All of us are surrounded by many kinds of visual media wherever we go. Visual appeal is a critical part in web design, logos, banner ads, magazines, newspapers, books, presentations, and events.
The use of the visual is booming in our world today and it is used in more and more increasingly high-tech and stylish ways to influence and communicate meaning. So make sure, if you work with any of these mediums, that you are using a high degree of visual appeal.