This week I interviewed seasoned event professional Julie Armstrong for some insider know-how on organising events. Since Julie has been on the events scene for ‘more decades than I would like to admit’ she is a font of great insight that I hope you’ll find useful.
Creativity and innovation, fuelled with passion for producing stand out occasions and attention to detail all help!
There isn’t really a clear favourite although we really get excited about our themed events, and we recently delivered a WONKA theme including umpar lumpars and created a glass elevator experience for arriving guests, who were also greeted by an authentic Willie WONKA who was styled just as though he had walked out of the film really made our event magical for our client.
Getting your event invite with a correctly positioned and visualised message, to the right target audience, at the right time!
The one big thing at one client event will be very different to another – for instance amazing lighting effects may add to the drama of one event, whilst breathtaking entertainment that reaches our client and their guests in a unique and different way will be the “big thing for another client. Whatever the brief, innovation and creativity and adding new elements that our client won’t have seen before that are new are important.
A disciplined approach to planning and adherence to set time-lines are both really important, no magic there, but essential for running a busy events office!
Julie Armstrong owns events company Times To Remember, and brings her background in events and those from her days as a Marketing Director to organise events throughout the UK on a variety of themes. You can visit her online at www.timestoremember.co.uk