The most important thing to a business is it’s people. The satisfaction of your staff effects their motivation which in turn impacts on their effectiveness within the business.
Right now there is more job uncertainty on the high-street than ever before. Major and much beloved brands such as Comet, Jessops and HMV are struggling and going out of business and staff are bound to start questioning their own job security.
When our people are in a state of confusion or fear (both of which this kind of situation can cause) productivity and commitment to the business can plumet in to a spiral of “who knows if we’ll even have a job on Monday” and this in itself can cause the problems in the business.
One of the best ways of showing your staff that they are safe is by hosting really great events for them. This show that they are appreciated, allows them to bond and acts as ‘proof’ that business is good and you can afford to splash out to show them how vital they are to your success.
One thing to be careful of is falling in to the ‘same old’ trap. This is where all the hard work you put in to an event vanishes when people think the event is ‘ordinary’. There are some great ways around this.
Simple things like clever balloon displays, having a unique entertainer (I would say that though wouldn’t I, but the fact is this is what clients tell us is their major reason for booking me), an interesting or different venue to what’s been used before for your events, or even just giving it a theme.
In Part II of this series I’ll share with you what I’ve learned from Argos and the CIPD about how to use entertainment to bond your staff, and how to choose an entertainer who fits the bill – and that won’t just be a page full of ‘BOOK ME’ but more of a criteria you can check people off against so you can ensure you’re hiring the best.
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To get the most out of staff we have to inspire and motivate them in a unique and engaging way. If you’d like to talk to me about how my performances are customised to do exactly that please do get in touch right now.