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Events Are Like Comedy – It’s All About Timing

January 27th, 2013 by Kennedy

The Greek poet Hesiod, from the 8th century BC said, “Observe due measure, for the right timing is in all things the most important factor.” Timing is key to success. Needless to say, when planning an event, you must consider what the best and/or worst times are to plan these.

Timing is Everything

The phrase “Timing is everything” has been around some time, and is used quite often, but it’s so true! Timing IS everything!
As you consider a date and time for your event, think about what’s happening locally, nationally, or if there’s a holiday to time it with. In addition, when to hold your event can also depend on what type of event it is you want to host.

The DOs of timing your event:
• Plan your event for Tuesday, Wednesday or Thursday. These are days that tend to have more attendance, plus it gives you a chance to send out last-minute reminders to everyone.
• Friday mornings are also a good choice. People will look forward to your event knowing they can possibly take the rest of the day off after attending, which gives them an early start to their weekend.
• Consider the time of day to have your event. Research other events you had in the past to see how well attended they were and at what times.
• Also, while researching past events take notice of how successful your last event was. Were people interested and excited? Did you receive complaints? Was the speaker entertaining or boring? Unfortunately, if you had a poor event, people aren’t going to be motivated to attend another event that you put on.
• Keep your events short and brief. Think quality, not quantity. No one likes to sit for hours at a time. If your event is going to be longer than an hour, incorporate an intermission so the audience can mingle, grab a cup of coffee, or do something social.
• If you are planning an event that you would like to invite the press to attend or report, consider scheduling it when there won’t be competing events. Your town or city may have better days when reporters will be more likely to attend or write about your event. In many big cities, the best day for media events are said to be Tuesday, Wednesday, or Thursday between 9 in the morning and 12 noon.

The DON’Ts of timing your event

• Planning your event at the same time a well-publicised performance or major national event is occurring that day or evening may put your intended audience in a situation where they have to choose. You may lose out to the other event. (The opening night of my theatre show was also the night England were playing in the world cut one year – oops!)
• It’s not a good idea to plan events on Monday mornings or Friday afternoons. Think about it, most people are dragging their feet on Monday morning and by Friday afternoon they are ready to pack it in and go home.
• Promoting your event is something you definitely want to do, however not too far in advance, but don’t wait until the last minute either. Also, sending reminders about the event’s time and date to your prospective audience a few days before the event is scheduled is important too.

Any event you plan is a reflection of you and/or of your organisation or company’s image. No matter what kind of event it is, remember that the magic of a truly unforgettable and successful event is not only in the details, but also in the timing.


Amy Evans
Amy Evans
14:54 15 Mar 17
Kennedy was very professional, really entertaining and completely different to what we have booked in the past in terms of an after dinner speaker and entertainment. The performance amazed the whole audience and really lifted the spirits in the entire room in time for our formal proceedings.I would definitely recommend Kennedy to anyone looking for corporate entertainment.
james Sheeran
james Sheeran
08:35 16 Mar 17
What a fantastic night’s entertainment Mind of Kennedy provided. Some of the stuff he did is still being talked about at our company days after! Make sure you book him for your corporate event; you won’t be disappointed!
Kerry Celeste
Kerry Celeste
11:10 09 Feb 17
Absolutely spectacular show! Never seen anything like it. We were all mesmerised from beginning to end. I can highly recommend Kennedy’s show to anyone looking for entertainment for a party, wedding or corporate event. He really was outstanding and kept us all laughing & on the edge of our seats all night!
IAmy Amy
IAmy Amy
11:41 24 Aug 16
Jane Bradshaw
Jane Bradshaw
12:44 10 Jul 17
(Feedback about our ruby wedding party last night) – Kennedy was absolutely fantastic. Not only did he work the room really well, and include people from different parts of the room, which is so important, but also he was an absolute delight to work with before, during and after the event... no trouble at all and completely accommodating. The act was tremendous and I love the idea that all our guests are sitting at home today over the Sunday papers, saying "how did he do that?!" I would have no hesitation in recommending Kennedy to anyone I know. Best wishes and thanks again to Kennedy for entertaining all our guests so well at our party. Jane & Pete Bradshaw
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