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Kennedy Secret: How To Keep People’s Attention (The Dice Technique)

November 21st, 2012 by Kennedy

I call this one The Dice Technique, I’ll explain that in a moment.

Often the morning after a gig I’m lucky enough to sit with the Chief Executives over breakfast, and that is when the real questioning starts.

Hours have gone by, in which time the most incredible questions have been allowed to germinate.

A popular one is about how to get the attention of people, and then keep it without them switching off. In particular sales managers are interested in how they attract the attention of prospective clients and then how is it you can reach out to them consistently without them becoming ‘blind’ to your message.

Your message is  complex, there are many sides to it showing slightly different, yet related things and they each support one another. Like the sides of a die.

However if you keep showing people the same side, say the number 6 over and over again they will feel like they don’t even need to look at it to know that it has a 6 on it.

However changing which side of the die you are showing forces people to look, otherwise they won’t know which side you are showing.

The same can be said in your business. If you keep showing the same message in the same way, you no longer need to be listened to.

However, remember to keep the same die. With the same message.

Take Lynx the deodorant for example. Their ads are among the most successful and they each display the same thing in a new way. They are each a different face of the ‘wear Lynx get the girl’ die.


Amy Evans
Amy Evans
14:54 15 Mar 17
Kennedy was very professional, really entertaining and completely different to what we have booked in the past in terms of an after dinner speaker and entertainment. The performance amazed the whole audience and really lifted the spirits in the entire room in time for our formal proceedings.I would definitely recommend Kennedy to anyone looking for corporate entertainment.
james Sheeran
james Sheeran
08:35 16 Mar 17
What a fantastic night’s entertainment Mind of Kennedy provided. Some of the stuff he did is still being talked about at our company days after! Make sure you book him for your corporate event; you won’t be disappointed!
Kerry Celeste
Kerry Celeste
11:10 09 Feb 17
Absolutely spectacular show! Never seen anything like it. We were all mesmerised from beginning to end. I can highly recommend Kennedy’s show to anyone looking for entertainment for a party, wedding or corporate event. He really was outstanding and kept us all laughing & on the edge of our seats all night!
IAmy Amy
IAmy Amy
11:41 24 Aug 16
Jane Bradshaw
Jane Bradshaw
12:44 10 Jul 17
(Feedback about our ruby wedding party last night) – Kennedy was absolutely fantastic. Not only did he work the room really well, and include people from different parts of the room, which is so important, but also he was an absolute delight to work with before, during and after the event... no trouble at all and completely accommodating. The act was tremendous and I love the idea that all our guests are sitting at home today over the Sunday papers, saying "how did he do that?!" I would have no hesitation in recommending Kennedy to anyone I know. Best wishes and thanks again to Kennedy for entertaining all our guests so well at our party. Jane & Pete Bradshaw
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