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Iphone 5 craze: The psychology behind the Apple hype

September 28th, 2012 by Kennedy

It’s release last September 12, the iphone 5 took the world by storm. Apple aficionados from different time zones awaited the public showing either live or via satellite. Apple fanatics cued up outside the stores just to grab the latest iphone model. The much anticipated and buzzed about smart phone created such a fuzz that even a “non-apple” fan like me got curious enough to take a bite from the APPLE. But the question is, among all the recent gizmos released, why is it that the iphone 5 topped the list of the most talked about gadget?

The answer lies within two things:

First, Apple’s strategy on getting the attention of the world through publicity. The videos of the proposed iphone 5 model that circulated on Youtube got the attention of almost all enthusiasts and critics. The broadcast of ideas and the rumors on its features were also evident on every social networking sites way before the real iphone 5 was released. These further heightened the eagerness of the zealous fans which were all hoping for incredible new features from the smart phone, and these also made critics wiggle their tongues with myriad of reviews. Iphone 5’s publicity stint got the curiosity and attention of almost everyone. As they say, good or bad publicity, it’s still publicity. And publicity sells.

Second, Apple iphones are a status symbol. I’m not being prejudicial here but you won’t normally see someone in the slums using an iphone, yet alone an iphone 5. The iphone 5, along with its amazing and new features, comes in a hefty price and buying one would entail a month’s salary for an average laborer. For someone who wants to stand out from the crowd, wants to experience its advance technology, be the one who just want to hold the “it” phone or just simply a die-hard Apple fanatic, you’d want to buy this phone because it would give you that certain aura of “coolness” and social boost. Believe me or not, who wouldn’t wanna hear someone telling you that “you’re so cool! you have the iphone 5!”.

Apple is composed of brilliant minds that are not only gadget geeks but are also businessmen. Steve Job’s quest to further advance human life and provide better ergonomics is backed up by the ideology of making more money to make more advancements and reach the apex in the gadget world. With numerous gizmos and whatchamacallits surfacing the market today, Apple needed a good strategy to steal the spotlight and situate itself as the leader.

With the publicity surrounding its release, and the social status that comes from having the “it” phone, even Snow White would surely stand outside any store just to get a big bite of the newest Apple.


Amy Evans
Amy Evans
14:54 15 Mar 17
Kennedy was very professional, really entertaining and completely different to what we have booked in the past in terms of an after dinner speaker and entertainment. The performance amazed the whole audience and really lifted the spirits in the entire room in time for our formal proceedings.I would definitely recommend Kennedy to anyone looking for corporate entertainment.
james Sheeran
james Sheeran
08:35 16 Mar 17
What a fantastic night’s entertainment Mind of Kennedy provided. Some of the stuff he did is still being talked about at our company days after! Make sure you book him for your corporate event; you won’t be disappointed!
Kerry Celeste
Kerry Celeste
11:10 09 Feb 17
Absolutely spectacular show! Never seen anything like it. We were all mesmerised from beginning to end. I can highly recommend Kennedy’s show to anyone looking for entertainment for a party, wedding or corporate event. He really was outstanding and kept us all laughing & on the edge of our seats all night!
IAmy Amy
IAmy Amy
11:41 24 Aug 16
Jane Bradshaw
Jane Bradshaw
12:44 10 Jul 17
(Feedback about our ruby wedding party last night) – Kennedy was absolutely fantastic. Not only did he work the room really well, and include people from different parts of the room, which is so important, but also he was an absolute delight to work with before, during and after the event... no trouble at all and completely accommodating. The act was tremendous and I love the idea that all our guests are sitting at home today over the Sunday papers, saying "how did he do that?!" I would have no hesitation in recommending Kennedy to anyone I know. Best wishes and thanks again to Kennedy for entertaining all our guests so well at our party. Jane & Pete Bradshaw
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