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How to Make an Apology Really Count

July 26th, 2012 by Kennedy

We all screw up.  Either because we only took our eye off the ball for a split second, or maybe it’s just because we’re selfish idiots who should know better but don’t.  Either way saying sorry can be a bit hit and miss so how does saying sorry the Kennedy way sound?

According to the boffins  at Baylor (university in America), apology is all about restitution, empathy and forgiveness.  So here we go again – boffins (great word guys) explaining the obvious with slightly less obvious words.  Still, if you gotta bring home the bacon – now, where were we……

Boffins at Baylor

Oh yes…perhaps it’s not so obvious as it might seem.    The B A B (go on – work it out) tell us that true forgiveness, the sort that results in…let’s not go there….is really dependent on as wide a variety of ways of showing contrition as possible.  What they said was that restitution alone may not be enough.  Look at it another way, paying for a broken greenhouse glass window may not be enough to earn next doors forgiveness if you’ve ruined their chances at the local vegetable grower’s competition.  It’s pretty much the same as thinking that a bunch of flowers to say sorry I forgot is just what you’d have provided on their birthday anyway.

You gotta show that restitution in a number of ways.  Move on from the things that cost money to the things that cost effort – here’s where it starts to get tough fellas (yep – fellas, read this coz the girls already get it).  Start to think about what you did,  or didn’t do from their perspective.  How did you make them feel or think coz that’s what you really need to address.  You’ve got to come up with just that little thing that makes them feel you do understand how they felt and then BINGO – proper restitution.  See, I said it was getting hard.

Is There a Short Cut?

Is there a trick to learn?  A short cut that’ll help make saying sorry easier?  Of course there is, you could always do it the Kennedy way.   Oh – now you’re listening…. you’ve got to influence how they’re thinking and get them to see that despite what you did you are genuinely sorry (coz you are boys aren’t ya) and help them come to their senses.  Of course you’re sorry – they just need to see that.  You can always see exactly how you change the way people think at a Kennedy show, it’s what goes on all the time.

What’s a good way of apologising?


Amy Evans
Amy Evans
14:54 15 Mar 17
Kennedy was very professional, really entertaining and completely different to what we have booked in the past in terms of an after dinner speaker and entertainment. The performance amazed the whole audience and really lifted the spirits in the entire room in time for our formal proceedings.I would definitely recommend Kennedy to anyone looking for corporate entertainment.
james Sheeran
james Sheeran
08:35 16 Mar 17
What a fantastic night’s entertainment Mind of Kennedy provided. Some of the stuff he did is still being talked about at our company days after! Make sure you book him for your corporate event; you won’t be disappointed!
Kerry Celeste
Kerry Celeste
11:10 09 Feb 17
Absolutely spectacular show! Never seen anything like it. We were all mesmerised from beginning to end. I can highly recommend Kennedy’s show to anyone looking for entertainment for a party, wedding or corporate event. He really was outstanding and kept us all laughing & on the edge of our seats all night!
IAmy Amy
IAmy Amy
11:41 24 Aug 16
Jane Bradshaw
Jane Bradshaw
12:44 10 Jul 17
(Feedback about our ruby wedding party last night) – Kennedy was absolutely fantastic. Not only did he work the room really well, and include people from different parts of the room, which is so important, but also he was an absolute delight to work with before, during and after the event... no trouble at all and completely accommodating. The act was tremendous and I love the idea that all our guests are sitting at home today over the Sunday papers, saying "how did he do that?!" I would have no hesitation in recommending Kennedy to anyone I know. Best wishes and thanks again to Kennedy for entertaining all our guests so well at our party. Jane & Pete Bradshaw
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