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How One Of Our Clients Used A Good Corporate Entertainer To Win HUNDREDS Of New Clients (Case Study)

February 23rd, 2012 by Kennedy

Corporate Entertainment IdeasTo protect the identities of the people concerned we’ll refer to them by fictitious names.

Brian  has a membership organisation. Members pay him a fee each year to reap the massive benefits. Brian has a fantastic product and his 83% year-on-year retention only proves that. So the best thing for his business is to bring in new people to join his membership roster.

He’s now created a way to get more clients in one go. This method is singly responsible for building his business over the past 5 years. And what’s amazing is, he thanks me for it. Me? We;ll get to that in a moment.

So What Does He Do?

Make a list of your top 100 dream customers. Brian’s business only consists of him and his business partner. He has a top 100 customers he’d love to have. These are people who are not yet his customers but could be.

Next he puts together an event. This is amazing. He writes letters and sends really nice invitations out to these potential clients of his, asking them to RSVP if they’d like to join you at an event you’re organising, as your guest (don’t say it’s especially for them or they might feel strange about it).

When they get there put on a nice dinner and some really good entertainment. Make it a really good event. Make sure the entertainment is special, its something they will talk about and remember for a long time.

Now will come the temptation to pull out your powerpoint slides and clicker to sell them on becoming your customer. Don’t be tempted. This isn’t Amway people.

Brian has a good time with the guests and thoroughly focuses on entertaining them. This is agreat opportunity for him to show his trustworthiness, afterall he put together quite a shindig. This is how he treats you before you’re even paying him money – what would you get if you signed up?

All of this is important.

Now when do you try and pitch to them? Well if someone asks you about what you do and how you can help them out, tell them. If it happens over breakfast, tell them.

The big trick to this is to never publicly pitch. So you never look like you’re looking round a room desperately seeking new clients.

Oh and the latest superhero tactic Brian has introduced is to invite just as many existing clients to these events as new ones.

Why Would He Do That?

The reason he did it in the first place was so that the enthusiasm for Brian’s product would rub off on the prospects. However the bonus is that his existing clients also get a nice night of entertainment, which added even further to his retention figures.

The Big Breakthrough

The reason this is seriously kick arse for “Brian” is because right now everyone is advertising online, networking and doing all of the usual stuff. He is doing something drastically different. He is satisfying people’s want for social evenings, and by helping people enjoy themselves, he gets more clients.

And now he’s inviting his customers too, they are staying with him all the more, and their influence on the prospects is immeasurable.


Amy Evans
Amy Evans
14:54 15 Mar 17
Kennedy was very professional, really entertaining and completely different to what we have booked in the past in terms of an after dinner speaker and entertainment. The performance amazed the whole audience and really lifted the spirits in the entire room in time for our formal proceedings.I would definitely recommend Kennedy to anyone looking for corporate entertainment.
james Sheeran
james Sheeran
08:35 16 Mar 17
What a fantastic night’s entertainment Mind of Kennedy provided. Some of the stuff he did is still being talked about at our company days after! Make sure you book him for your corporate event; you won’t be disappointed!
Kerry Celeste
Kerry Celeste
11:10 09 Feb 17
Absolutely spectacular show! Never seen anything like it. We were all mesmerised from beginning to end. I can highly recommend Kennedy’s show to anyone looking for entertainment for a party, wedding or corporate event. He really was outstanding and kept us all laughing & on the edge of our seats all night!
IAmy Amy
IAmy Amy
11:41 24 Aug 16
Jane Bradshaw
Jane Bradshaw
12:44 10 Jul 17
(Feedback about our ruby wedding party last night) – Kennedy was absolutely fantastic. Not only did he work the room really well, and include people from different parts of the room, which is so important, but also he was an absolute delight to work with before, during and after the event... no trouble at all and completely accommodating. The act was tremendous and I love the idea that all our guests are sitting at home today over the Sunday papers, saying "how did he do that?!" I would have no hesitation in recommending Kennedy to anyone I know. Best wishes and thanks again to Kennedy for entertaining all our guests so well at our party. Jane & Pete Bradshaw
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